With an EP title chosen to represent the new beginning for the quartet, vocalist/bassist Matt Truseler gives an insight into it’s content: “Lyrically we take a very honest approach. The songs on this EP are all about personal experiences from our lives and feelings. We wanted to avoid having songs with generic lyrics that although anyone could relate to, do not have a personal connection to us: a balance between, what is relatable for the listener, without losing the meaning of each track for us.” Once happy with their repertoire, 9 months had passed and the band headed into the studio with the intention of recording just one track with Oz Craggs at Hidden Track in Folkestone. However, upon hearing the first mix, they were inspired to dive in, going on to lay down all of the songs that became ‘Bloom’. The result is an emotionally weathered offering of heartfelt pop rock, reminiscent of Jimmy Eat World, Deaf Havana and Taking Back Sunday. Following the recent release of the beautiful video for lead single ‘Certainty’, the band are here to give you a behind the scenes insight into it’s creation…
“We picked the track 'Certainty' as the debut video as it really sets the scene and introduces our sound on the record 'Bloom'. It's a dynamic track which we thought would work well with a mixture of performance and landscape shots feeding to the concept of distance and loneliness in the lyrics.
We wanted the shots in the woods to feature only Matt rather than the whole band, fairly static and just singing the lyrics straight into the camera, with the scenery out of focus between shots until the breakdown. We wanted the performance shots to be dark but energetic, and as it is our debut video, simply giving an introduction to the band and who we are. The concept for the woodland shots was to continue on the theme from the promotional shots of the band in the same location, through to the artwork for the record.
The outdoor shots were taken on this awesome road through the woodlands near Lightwater, Surrey. When the sunlight breaks through all of the redwoods it's a really stunning spot. The performance shots were all filmed in a TV studio based in Witley, Surrey, that we managed to use for a day. It was absolutely freezing in there when shooting it!
The light boxes you see in the performance sections of the video were created by the multi-talented Matt, who doubles as a carpenter by day. We wanted something to frame the shots and these worked really well to throw out some warm light.
'Certainty' was directed by our buddy Jon Fraser. He's actually a professional photographer by day, who showed interest in videoing and wanted to develop his skill set here. We were happy to let him flex his creativity as we knew whatever the outcome, it was going to look great, due to his experience in the industry. This really showed in just how beautiful all of the shots are and we are more than pleased with it.”