Nottingham Quintet High Tides classify themselves as ‘putting emo into pop punk since 2015’. The members have for the most part, been in each other’s lives for many years, some even from school age: “We’ve all been in bands previously both together and separately, but this final line up just clicked instantly both musically and socially”. Within the busy sphere pop punk, they comment that what sets them apart from their contemporaries is both their music and their live show: “We feel our sound brings some fresh elements to the UK Pop punk sound, being a bit deeper and more mature than other bands on the scene, tending to stray from the typical ‘In sound’ currently being shared. Live it’s always crazy energetic and we put absolutely everything into it, we don’t feel we’ve done a good enough job unless we come off stage looking like we’ve had a bath in sweat.” With their forthcoming mini-album, ‘I’m Not Giving Up, I’m Just Starting Over’ set for release on March 17th via Scylla Records, the band discuss their recently released video for track Bridges…
Bridges wasn't actually our first choice for a video in all honesty. We originally planned on 52 being the lead, but with the ambitious ideas we had for it, it was going to end up costing a small fortune and being really hard to pull off! But Bridges was an easy second choice as collectively it's one of our favourite songs: hard hitting, bouncy and we believe it portrays the High Tides identity well.
The video doesn't actually have a narrative so there is no hidden meaning, or a story; we just set out with the aim of having it look different to other videos we'd seen surface recently. The concept came about just with brainstorming ideas, singling out concepts we'd not really seen too often, and building the finer details once we had a strong base. As for our previous video 'Opia' we decided to go with director Chris Clough. Chris lives locally to us, we know him personally through the music scene and just as friends in general. We know from previous experience and his past work that he is really very good at what he does, and he's just a real down to earth nice guy with amazing ideas and vision. We even shot it at Chris’ house, in his living room, as he mentioned he had some large black, and white, back drops which would work perfectly for our idea. Coincidentally his parents were away on holiday the weekend we wanted to shoot, sorry Chris' parents, so it all worked out perfectly.
We thought we were all well prepared, we had an idea locked down, we had our equipment, we had our location, we had our director, everything was sorted......until Conner, our drummer, forgot to show up and went to work instead! We ended up having to film all our individual parts and wait for him to arrive from work and complete his… smashing the hell out of his drums in Chris' house until gone 1am.
Also whilst we were there Chris mentioned a location only a few minutes’ walk away from his house which looks amazing as the sun goes down. We headed over there as the sun started to set with some camera gear and that ended up being the location where we shot our Promo photo.
We think overall the video came out great. It's different to others around at the moment, at got some really cool visuals involved, and though there is a lot of cutting and scene changes, the video flows and fits perfectly.