Behind The Scenes: NEVER ELECTED - All My Life (Official Video)

All My Life was singled out to be the first single that we'd release off our album, Turbulent.

Having no real budget (a real problem most independent bands face), we decided to just have a live playthrough kind of video.

Opting for a live playthrough format, we aimed for more than just a standard live video. Drawing inspiration from our shared love for the 90s era of music, particularly bands like Guns N' Roses, Soundgarden, and Pearl Jam, Sujit proposed channeling the "Garden Of Eden Vibe" by Guns N' Roses, which is pretty evident in the video.

Since the song starts out with a verse by a grandmother, said in Malayalam, (A language spoken in Kerala, India), we initially tried to find someone to play the part of an evil grandmother but did not find any takers. The voice-over was done by the amazing Voice Over Artist, Reena Joy, based out of Pune, India.

The video was shot in Sujit's basement, famously known as 'The Rum Cellar' at 'The Palace Of Markujitsu'. The entire band had to just be themselves and we played along with the track, a few million times, while Rahul used various lenses and shot from different angles.

We had an absolute blast filming the video and have some hilarious moments captured on camera, that we will be sharing on our social media platforms shortly. We leave the rest of this interview to the man himself.

Rahul Mukerji of Proviscocity LLC, who shot, directed, and edited the video says - When the band decided that they wanted to pursue a video for their single, I was very excited about the proposition.

We started with the basic concept of what we thought the video should portray. The song is a fast-paced, short track with a punk ethic. Our previous videos have been associated with longer tracks which afforded us the luxury of creating a storyline. This track had to be approached differently. We settled on going with Guns N’ Roses “Garden of Eden” aesthetic, where the band plays through the song, in a live setting, and then adds other elements. Our resolve was to stay within the basement area and shoot everything there.

From a direction perspective, the fisheye lens offered an entertaining shot that became integral to how we wanted to depict some of the scenes. Ambiance-wise, we went with strobe lighting and background lighting. The band invested and bought lights for the video. We used an array of lenses, static shots, gimbal movements, various camera angles, and a variety of lighting situations. It was my intent to showcase each member of the band prominently through the video, so some of the solo shots were pulled in. My favorite shots are the shots that show up at the one-minute thirty-second mark in the video.

The editing was straightforward. We just picked the most appropriate shots based on the scene. A few revisions later, we had a video that was a good representation of the track.

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