Behind The Scenes: Cassels – Formaldehyde Time (Official Video)

This song was partly inspired by Donald Trump’s face. By how bizarre it is. Permanently orange, often contorted into unsettling expressions, it has an inhuman quality. Befitting for someone so well acquainted with the inhumane.

 

This got me thinking about the physical signifiers of westernised power, success, and wealth. Faces pumped with plastic, teeth bleached with chemicals, bodies engorged with steroids and implants. If these features were rendered as a landscape, how terrifying would that be?

 

The video brings this idea to life. We sent the lyrics to Daniel Holloway and asked him to create something weird. He absolutely nailed it.